Increase in use of Instagram for Business

Instagram has become a primary marketing tool for many businesses in recent years due to its massive user base and visual nature. With over 1 billion monthly active users, it has become one of the fastest-growing social media platforms. In fact, many companies have started to allocate bigger portions of their advertising budgets towards Instagram in comparison to traditional marketing channels such as television and print adverts.

Instagram's Role in Modern Business Strategies 1

Building Brand awareness and Customer loyalty

Instagram is an effective platform for building brand awareness and customer loyalty. Through the use of eye-catching visuals, businesses can showcase their products or services in a unique manner, making them stand out in an oversaturated market. Engaging with the customers on Instagram by responding to their comments can help increase customer loyalty. Additionally, running contests or giving out rewards can help create a user community that is loyal to a specific brand. In essence, Instagram allows you to build a community, profile and personality for your brand making traditional advertising almost archaic in comparison.

Increase in Website traffic and Sales

Businesses can link their website on their Instagram profiles to drive traffic to their sites. This linking strategy can also be applied to e-commerce businesses, where the integration of a “shop now” button on Instagram allows consumers to buy products featured in the posts with a simple click thus increasing sales. Instagram aims to make the customer-buying experience simple and efficient by introducing new features such as “product tagging” that allow businesses to tag products within their posts so that customers can learn more about that item and quickly navigate to the purchase page.

Influencer Marketing

Businesses have started to utilize influencer marketing on Instagram as a way of reaching a broader audience. Essentially, businesses partner with “influencers,” or users with a large following, to promote their products on their platforms. This type of marketing has proven to be very effective, with 89% of marketers finding it better than other advertising methods such as banners ads and traditional marketing methods. When working with influencers, brands need to focus on finding an influencer who aligns with their target audience. Employing influencers who have previously used your product increases an audiences sense of trust and legitimacy that is hence translated into more customers.

Measuring ROI

The challenge with social media marketing, including Instagram marketing, is measuring the return on investment (ROI). To measure ROI, businesses need to establish their main goals and the corresponding metrics to measure. For example, the goal may be to increase online sales by 50% within a year, and the metric could be the percentage of total sales revenue contributed by Instagram. Similarly, businesses may set goals for increasing the overall number of followers or post engagement. Measuring ROI should be continuous, with data being analyzed in real-time to track any changes required to improve their campaigns and keep up with their competitors.


The role of Instagram in modern business strategies cannot be ignored. With the platform’s over 1 billion active users, businesses can build brand awareness and customer loyalty. They can also succeed in driving website traffic and sales with the right strategies. Additionally, influencer marketing is an effective way to reach out to target customers. With the right strategy to measure ROI, business owners can ensure that their campaign results align with their overall goals. Businesses should turn to the platform before an oversaturated advertising market deems them irrelevant. Delve deeper into the subject with this suggested external content. buy followers instagram australia

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